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Totally—at a glance they feel alike: both are visual site builders with hosting, templates, CMS, e-commerce, and drag-and-drop.

Where they differ (in practice):

  • Editor paradigm

    • Webflow: designer mirrors HTML/CSS (box model, classes, flex/grid, breakpoints). Great for pixel-perfect, custom layouts.

    • Wix: simpler, section-/template-driven editor (plus Wix ADI for auto-layouts). Faster for non-designers.

  • Extensibility

    • Webflow: custom code embeds, CMS API, strong interactions/animations.

    • Wix: Velo (built-in JS + backend functions, DB collections, auth), big app marketplace.

  • Code export / portability

    • Webflow: can export static HTML/CSS/JS (not CMS/e-comm content).

    • Wix: no site export; you’re tied to the platform.

  • Built-ins

    • Wix: lots of plug-and-play verticals (bookings, restaurants, events) via apps.

    • Webflow: more control over structure/design; third-party integrations for many verticals.

  • Performance & SEOBoth can be good; results depend on how you build (images, scripts, apps). Neither runs on the other’s infrastructure.

 
 
 

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